You’ll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc.  For more, check this story on AdSense and Analytics integration.

AdSense Overview

There’s a new AdSense section added to the Analytics Reports that displays complete statistics about how visitors interact with Google Ads on your site and how have the ads performed over time.

Top AdSense Content

This report gives a consolidated view of AdSense earnings made along with information like clicks per page, CTR, CPM and total number of ad impressions.

AdSense Trending

This Analytics report will give an overview of how your AdSense earnings have changed over time (like your site traffic in Google Trends).

AdSense Revenue Per Page

This report is similar to the ‘Top AdSense Content’ report but that was for the entire site and this is on the page level.

Top AdSense Referrers

Let’s say site abc.com and xyz.com have linked to a page on you are website and you are getting referral traffic. With the AdSense Referrer report, you’ll know the exact revenue that you are making from visitors that are coming to you via two different sources.

Great for AdSense Revenue Sharing Sites

All these new AdSense - Analytics reports will also be very useful if you plan to have a site / blog with multiple contributors and their payment is a fixed percentage of AdSense Revenue generated from articles that they have written. No complex Excel sheets required anymore.